We are a Mexican publishing house and creative studio founded in 1994 by Will Eisner Award winner, Oscar Gonzalez Loyo, along with his wife, Susana Romero, and his father, Oscar Gonzalez Guerrero. We're specialized in family and children-oriented comic books, contents, publicity mascots, storyboards, motion comics, graphic design, animation, scripts and edutainment products for both digital and printed platforms.

Our career includes collaborations and titles with companies such as Coca-Cola, Nestlé, Bongo Comics-The Simpsons, Televisa-Sesame Street, Warner Bros-Looney Tunes, Blue Demon Jr., Right Stuff Inc.-Astroboy, Bubble Gummers, Coqueta & Audaz, Disney Mexico, among many others.

Sunday, August 26, 2007


Earlier on, in this blog, we have shared other adventures regarding the re-design of Bubblegummers characters', Amy, Tim and Cat. It's been quite a ride since the beginning! :-)
Today, the characters that we developed are being used in more than 70 countries in 5 continents (!).

Some months ago, the costumed characters, based on our designs, were manufactured here in Mexico and shipped to the Latin American countries where the brand has presence.
The pictures that are shown are from the final models on the day of the final ergonomic (human factors) tests.

These characters started appearing in TV morning and contest shows in Mexico, late 2006, doing publicity for the brand.
Although the making of the costumed mascots project, isn't related to us, the use of the costumes and character's etiquette and behavior were part of the character's universe and guide that we hand to the client each time we develop a project like this.

There's much magic and fantasy involved in the client's vision and desires for the brand, which is to communicate that magic and fantasy to the children. Our mission, as a professional Studio is to make the guidelines so this can translate into the realm without changing a bit from the initial concept.

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