Today, the characters that we developed are being used in more than 70 countries in 5 continents (!).
Some months ago, the costumed characters, based on our designs, were manufactured here in Mexico and shipped to the Latin American countries where the brand has presence.
These characters started appearing in TV morning and contest shows in Mexico, late 2006, doing publicity for the brand.
Although the making of the costumed mascots project, isn't related to us, the use of the costumes and character's etiquette and behavior were part of the character's universe and guide that we hand to the client each time we develop a project like this.
There's much magic and fantasy involved in the client's vision and desires for the brand, which is to communicate that magic and fantasy to the children. Our mission, as a professional Studio is to make the guidelines so this can translate into the realm without changing a bit from the initial concept.