We are a Mexican publishing house and creative studio founded in 1994 by Will Eisner Award winner, Oscar Gonzalez Loyo, along with his wife, Susana Romero, and his father, Oscar Gonzalez Guerrero. We're specialized in family and children-oriented comic books, contents, publicity mascots, storyboards, motion comics, graphic design, animation, scripts and edutainment products for both digital and printed platforms.

Our career includes collaborations and titles with companies such as Coca-Cola, Nestlé, Bongo Comics-The Simpsons, Televisa-Sesame Street, Warner Bros-Looney Tunes, Blue Demon Jr., Right Stuff Inc.-Astroboy, Bubble Gummers, Coqueta & Audaz, Disney Mexico, among many others.

Saturday, December 09, 2006


In spite of having lived so many years in the drawing business, I keep getting excited every time I see my work published in some magazine or appearing in TV or street advertisements.

Such is the case of one of my character designs which was used temporarily for a Nestlè product called "Nido Chocomiel 3+". Among all the K! artists, we did several sketches to find the perfect bee for this product. 175 designs were done so that Forum and Publicis, the agencies in charge of the brand, could choose one. Logically, the high executives from Nestlè also participated in this process.

In this occasion, one of my designs was chosen, and once we had the final character, I proceeded to draw the model sheets: expressions, attitudes, measurements, proportions, etc. I did this along with Susy, who created all of the character's universe and personality, foreseeing the Chocomiel bee's use for comics, animated features, etc. On the other hand, Tonatiuh Rocha did the color samples until everything was finally accepted.

It was a very good project for us, and the company stayed very happy with ¡Ka-Boom!; as they were so satisfied, they asked us for another character, which you will soon be able to see around.

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