We are a Mexican publishing house and creative studio founded in 1994 by Will Eisner Award winner, Oscar Gonzalez Loyo, along with his wife, Susana Romero, and his father, Oscar Gonzalez Guerrero. We're are specialized in family and children-oriented comic books, contents, publicity mascots, storyboards, motion comics, graphic design, animation, scripts and edutainment products for both digital and printed platforms.

Our career includes collaborations and titles with companies such as Coca-Cola, Nestlé, Bongo Comics-The Simpsons, Televisa-Sesame Street, Warner Bros-Looney Tunes, Blue Demon Jr., Right Stuff Inc.-Astroboy, Bubble Gummers, Coqueta & Audaz, Disney Mexico, among many others.

Wednesday, November 29, 2006

THE MEMORY OF A SILENT INSTANT

Have you ever thought…? Or rather… don’t you remember everything that mesmerized you for seconds during your childhood and now as adults you enjoy for some periods, making your mechanical and routine adult life lighter? Something in the
distance of times surely touched you and somehow you use that “something” to act in the present. In Ka-Boom! We name that element “The memory of a silent instant”, an instant that when activated can evoke very positive reactions in people. Evenhough we speak from an entertainment medium point of view, such as a comic, a cartoon or a book can be; it can also encompass real life situations that go unnoticed for mostly everyone.

As an example of this dreaming blindness we can name the great amount of people who left the theater in the middle of “The Lord of the Rings” movie; since they didn’t understand the subject, or since their buttocks got numb because of the length of the film, or so they say. On the other hand; the comics, movies and cartoons fans… who turn into “specialists” and start being so mechanically critical with those things they are followers of, that they lose the flavor of enjoyment of something acceptable just because it doesn´t fulfill their expectations. Not because the material is bad, but because of the lack of the “silent instant” we referred to above. As yet another example we can take a look at the Star Wars fans who hated Episode I. “The memory of a silent instant” is like the memory of Peter Pan’s ship we all saw in some moment in our life.
All this existential gibberish is because within our projects we have varied subjects and for all audiences, humor, fantasy, adventures, sci-fi… for boys and girls 4 to 108 years old.
The creative spark which motivates the Ka-Boomers! is dreaming. Never stop dreaming. To keep that child spirit, which many colleagues try to get rid of at any cost, because they think that being adults it is not transcendental to elevate their perspective towards the very young audience, please note that I am saying elevate it and not lower it.
In our works we try somehow, that at least one reader catches that “Silent Instant” that in the future will help to return a smile to an old person who walks down the street in the middle of the smog and traffic noise.

We want to share and return the gift our childhood heroes made us: understand the huge power of dreaming…



Thank's for all!

1 comment:

Ben Balistreri said...

Hey Mariana,

Thanks for the kind comments on my blog and the link to all your great work! Can't wait to see more from you and the whole studio!